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[Food Industry Trend] Ocean Plastic, Now Recreated into Eco-friendly Package

[Food Industry Trend] Ocean Plastic,

Now Recreated into Eco-friendly Package




Consumer demand and requirements from governments for eco-friendly products and companies are rapidly growing. Responding to the trend, several companies are trying to transfer to packaging made of ocean plastic.

The company that first came up with the idea of making new plastic package with ocean waste was a US manufacturer, Method Products. The idea was turned into action by manufacturing ocean bottles, using materials collected from the waste dump in the North Pacific Ocean, called ‘Pacific wasteland.’

Recently, Ecover, the mother company of Method succeeded in developing plastic bags, recycling more ocean waste. The cleaning solution from Ecover in these packaged was launched as limited edition products. The bottles were made with 50% ocean plastic and they are set to use 100% recycled plastic for all product packages by 2020.




The plastic package for Ecover Ocean Washing-up Liquid is made with 50% plastic waste, washed up and collected from the beaches of Rio de Janeiro. The rest 50 % is made with the standard recycled plastic. The product uses 15% less plastic than its traditional design by mimicking the structure of micro-organisms found in the ocean.

Long Term Innovation Manager at Ecover noted that industry should take more responsibility because a durable material like plastic for single use is systemically wrong.

Ecover is already using 100% reusable, recyclable plastic for its bottles, with almost all bottles made from 25% recycled content and 75% renewable plant based plastic since 2012. With these moves, Ecover is strengthening its presence as an industry leader in bio and eco-friendly packaging.




When the first Ocean Bottle was launched in 2014, only 10% of ocean plastic, collected by fishermen in the North Sea was used. Long Term Innovation Manager said said “We know it’s just the beginning but there are the steps to take if we’re serious about cleaning-up of the ocean and reducing our dependence on plastic.”

According to the Ellen MacArthur Foundation, established in 2010 to promote circular economy, 95% of the value of plastic packaging material (worth $120 billion annually) is lost to the economy. Also if it goes on the current track, there could be more plastics than fish in the ocean by 2050.




Another company, following the footstep of Ecover and Method is the giant consumer goods manufacturer, Procter & Gamble(P&G). P&G has been also developing packages made of ocean plastic. The package is used for the well-known dish soap product, Fairy.

320,000 bottles of Fairy Ocean Plastic will be launched in UK and it will be the largest production run of recyclable dish soap bottles in the world, made using ocean plastic.

The Fairy Ocean Plastic Bottle was created in partnership with recycling expert TerraCycle and will reach British consumers in 2018 to raise awareness on the serious pollution from ocean plastic.

The launch of the product is part of P&G’s effort to increase use of recycled plastic. P&G brands will also continue to divert 8,000 metric tonnes of plastic from landfills for use in transparent plastic bottles as part of these efforts.




According to the P&G announcement October, the innovative bottle for the dish soap will be made with 10% ocean plastic, collected from oceans and beaches around the world, and 90% post-consumer recycled plastic. With the P&G Fairy Ocean Plastic bottle and the intent to extend the initiative across other brands and regions in the future, P&G continues to leverage the power of its brands to inspire change.

The efforts to divert plastic waste from landfills and ocean will be also made by other P&G brands, including Fairy, Dawn, Yes, Dreft and Joy. Global Sustainabiity executive at P&G, commented: “As the world’s number one dishwashing liquid globally and a much-loved brand in the UK, we want to use Fairy to raise awareness about the plight of our ocean and raise awareness about the importance of recycling.”

CEO of TerraCycle, said, “We are proud to be working with an iconic brand like Fairy to launch a fully recyclable bottle made from 100% recycled plastic and ocean plastic. We hope other brands will be inspired to think creatively about waste and make the circular economy a reality.”




Other than that, there are several other packaging manufacturers and brands producing sustainable products, using ocean plastic. Others are utilizing the value produced in the ocean, Evoware is one of those companies, developing seaweed-based bioplastic packaging materials.

Evoware is a startup in Indonesia that is developing edible and biodegradable materials with seaweed. The materials can replace plastic package for dried food. The founder of Evoware said he wants to create a cleaner world, by stopping generation of plastic waste.

Evoware is using biodegradable seaweed that does not need fertilizer or generate waste. They can help seaweed farmers in Indonesia and the farmers are already producing more seaweed than they can sell.




The Evoware seaweed is tested for food safety and it has maximum 2-year shelf life for dry food. It is made of natural food ingredients and even healthy, packed with vitamins, minerals, and fiber, and also printable and heat sealable. It is customizable for colors and tastes and can be biodegraded after use to act as a natural fertilizer for plants.

As the seaweed-based package does not have chemical substances and can easily dissolve in hot water, it is an ideal choice for package for diverse food products from coffee to ramen and soup.

Evoware was selected as one of the 6 $1 million Circular Design Challenge winners. The contest was hosted by the Ellen MacArthur Foundation and OpenIdeo.




The package is targeting to provide solution to 30% of the plastic packaging that isn’t recycled because the material is too small or complex for easy collection, like seasoning package, wrappers or coffee cup lid.

The company is working on scaling production and is currently collaborating with a waffle company, one of its first accounts. It is introducing its packages to many companies in Europe, US and Australia and is developing multi-layer package for liquid or high density food.

Meanwhile, Japanese design studio, AMAM is developing packaging materials, using seaweed called agar. Algix in US and AlgoPack in France are also working on development of packages like film or cups made of seaweed.

Ocean waste that was once degrading the nature is now contributing to recovering the environments. New solutions found from the waste are opening a brighter future of the earth environments. Protecting the environments is in the end, the way to protecting us, living on the planet. This is the time that many companies should be more responsible and set to find better solutions for us all, including use of eco-friendly products /and packages.


Source : Innova Market Insights

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