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aT, held a ‘RED/HOT K-FOOD Festival’ in Kuala Lumpur, Malaysia

Are you curious about Korean Red Taste?




The Ministry of Agriculture, Food and Rural Affairs and Korea Agro-Fisheries & Food Trade Corporation held the ‘RED/HOT K-FOOD festival’, which is used a keyword ‘RED/HOT’, to promote Korean food on September 29 in Kuala Lumpur, Malaysia.
This event was divided into Red/HOT Zone and Miracle Zone to show various Korean foods. Red/Hot Zone introduced various new red products such as strawberry milk and pomegranate tea along with kimchi and red pepper paste, which are already familiar as Korean food, and also showed various products of frontier companies such as apple, Omija juice, cookie, black tea powder.


​In addition, various programs led consumers to Korean food. Malaysian consumers were able to experience Korean food and culture easily and interestingly through various programs such as Kimchi making program and cooking demonstration, fast eating spicy ramen, jegi chagi, and making fan.​


This event was designed to image Korean food products to make them more familiar to consumers and plan to promote the K-FOOD to Malaysian consumers in many ways.





Source: aT (https://www.at.or.kr/)​​​

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